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Hi! My name is Amy Porte

I am a certified Life and Wellness Coach, passionately dedicated to empowering Christian women and children to embrace their God-given purpose with unwavering confidence and determination. Through a holistic approach that beautifully intertwines spiritual guidance with practical strategies, I equip my clients to navigate and overcome life's challenges, enabling them to thrive in their personal and spiritual journeys. Beyond my role as a life coach, I aspire to transform lives and foster a vibrant community rooted in faith, resilience, and profound self-discovery.
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After a profound personal transformation, I have gained a deep understanding of the power of overcoming limiting beliefs and how to walk in true freedom. Throughout my journey, I realized that our minds often become battlegrounds where negative thoughts and self-doubt can take root. If we fail to take control of our thoughts and focus instead on God's unwavering truth, these harmful beliefs can significantly hinder our growth—whether personal, spiritual, or professional. Now that I have learned to harness my God-given ability to capture my thoughts, I aspire to empower you to experience the same transformation so that you can cultivate a life driven by purpose and fulfillment.

 

Before starting my own business as a life coach, I spent nearly eight years as a team leader in a dynamic corporate environment. During this time, I had the privilege of guiding diverse teams, each with its unique set of challenges and goals. The most significant aspect of my role was to coach my employees in achieving the company's objectives and their individual aspirations.

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As I navigated various team dynamics and company initiatives, I discovered that my true calling lay in empowering others. I found immense joy in helping my team members excel in their professional lives while also supporting them in their personal development. I believed that for employees to thrive at work, it was essential to view them as whole individuals—each with their dreams, struggles, and strengths.

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This holistic approach to coaching fueled my passion and drive. I dedicated time to understanding each employee's unique strengths, skills, and potential. I cultivated a more engaged and motivated workforce by focusing on my team members' personal growth. Witnessing their transformation and success propelled my desire to help even more people through life coaching, where I could continue to inspire others to realize their full potential in their careers and lives.

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I am passionate about guiding my clients on a journey of self-discovery to help them identify their authentic selves and uncover their unique God-given purpose. By equipping them with practical strategies, such as mindfulness techniques and scriptural affirmation practices, I empower my clients to challenge limiting beliefs and step confidently into the life they are meant to lead. Through this process, I aim to cultivate a deeper sense of purpose and fulfillment in their lives.
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Scroll below to discover my journey of transformation.

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My Story

For the first three decades of my life, I was trapped in a relentless cycle of fear and shame. Reflecting on those years, I can see how deeply ingrained these feelings were from my earliest memories. Abandonment and rejection left me feeling unworthy, unloved, and devoid of value. I endured abuse in silence, convinced it was my fault and believing I had no one to turn to. I desperately tried to conceal my true self, often apologizing for being me. I downplayed my talents and pushed myself to achieve at all costs, driven by the need to prove my worth in a world where I constantly felt inferior. Have you experienced it? The answer is undoubtedly yes if you are human, and the consequences are universally profound. Fear and shame from our past can reduce us to feelings of insignificance, inadequacy, and helplessness. Shame, linked deeply to the fear of unworthiness, disrupts our connections with God and those around us. It is a powerful barrier, preventing us from fully embracing and extending God's unconditional love to ourselves and others.​

 

Through the extraordinary power of God's love, I began a transformative journey ten years ago, unravelling the deeply entrenched lies I had internalized and revealing the profound truth of my identity and purpose. The pivotal word here is BEGAN—not merely a fleeting breakthrough or a quick-fix 10-step program. It is a profound and ongoing adventure that beckons me to delve into the depths of God's love and the limitless power He possesses to transform, recreate, and renew me continuously. Despite the time that has passed, I consistently unearth deeper layers of these truths, knowing that this journey will only reach its fullness when I stand before Christ. And truthfully, I wouldn't want it any other way. Embracing my calling as a life coach has been crucial, demonstrating that our fears and shame lose their hold when we courageously step into our purpose. By sharing my story, I invite you to open your heart, allowing God to lift the weight of fear and shame from your life so you can truly flourish and fulfill all He has created you to be.​

 

Many of the experiences I cherish today would have remained out of reach if I had chosen to live as a woman in hiding, trapped by fear and shame. God has been crafting a remarkable narrative in my life, demonstrating His power to transform a lost soul into a beloved daughter, a cherished vessel of His Holy Spirit, and an essential part of His mission in this hurting world. He longs to do the same for you. Each of us is created with a unique purpose, and God has a specific plan for your life—one filled with a powerful destiny waiting to be fulfilled. Remember, fear and shame have no role in that purpose, plan, or destiny.​ Jesus came to break the chains of fear and shame that bind us.

 

As Galatians 5:1 reminds us, "It is for freedom that Christ has set us free. Stand firm then, and do not let yourselves be burdened again by a yoke of slavery." You were not designed to live shackled by fear and shame. You are meant to embrace the freedom Christ has won for you, stepping boldly into the life He has destined for you. ​I pray that you uncover your God-given purpose and boldly embrace the incredible woman you are meant to be. There is an abundant life God designed for you—the very life for which Jesus sacrificed Himself. You are more than worthy of living it to the fullest. Remember, "The thief comes only to steal and kill and destroy; but Christ come that you may have life and have it to the full" (John 10:10). Seize this promise and step into the vibrant life that awaits you!​

 

Are you ready to overcome the paralyzing grip of fear and shame in your life? It's time to take action! Begin shedding the burdens of fear and shame and embrace the freedom of a life anchored in Christ. Step boldly into the extraordinary destiny that God has designed for you. Through coaching, you will uncover your authentic self and liberate yourself from the shackles of fear and shame. Your transformation begins now—embrace it!

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What I Believe

We are created to live in freedom, and it is our responsibility to embrace that freedom fully. As stated in Galatians 5:1 and 5:13, we are called to stand firm in this freedom and not allow ourselves to be burdened by any form of bondage. 

 

We were not designed to live in shame; instead, we have the divine choice to walk confidently in God's light, as reflected in Genesis 2:25. In that state of innocence, we can understand our worth and purpose without the weight of guilt.

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As mentioned in 2 Timothy 1:7, God has empowered us to love deeply and exercise self-control. This power is not just a gift; it requires our active participation to cultivate it in our daily lives.

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The Holy Spirit plays a crucial role in helping us renew our thoughts and attitudes. Ephesians 4:22-23 reminds us that we must be open to His teachings, allowing Him to transform our minds so we can align our actions with God's will.

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If we trust in God and direct our thoughts toward Him, we can experience perfect peace, as promised in Isaiah 26:3. This peace is not merely the absence of conflict but deep-seated tranquillity that comes from faith.

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As emphasized in Hebrews 11:6, faith is essential for fulfilling God's unique purpose for our lives. It is through this faith that we navigate our journey and attain the goals He has set for us.

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Finally, God dearly loves us, and it brings Him joy to see us succeed in all that we do, as highlighted in John 3:16. This love motivates us to strive for greatness and to support others in their endeavours as well.

CREDENTIALS

I am confident in presenting my certified life and wellness coaching credentials, guaranteeing you the highest standard of professional and compassionate guidance as you transform your life and achieve your goals. I am dedicated to the values and ethical principles established by the International Coaching Federation (ICF) and create a supportive environment for my clients and me to thrive.

Prepare yourself for future success. Get in touch now!

1534 Bayside Ave SW

Airdrie AB T4B 4B5

587-224-5824

Thanks for getting in touch!

© 2025 AJ Porte Transformational Coaching
All rights reserved.

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